Web Content

The Words on Your Website Matter… A Lot

Adding unique (not published elsewhere) content to your website is important for two reasons:

First, search engines LOVE fresh, original content – and the more often you update your site -  the more often your site will be indexed by the search engines. This boosts your chances of being found in organic (non-paid) search results and is the key to receiving FREE search engine traffic to your company website.

Second, adding new content regularly to your site encourages your customers and prospects to return to your site more often. Sharing great information via your site provides value to your target audience, which helps you establish a connection with them online.

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We Specialize in the Following Types of Web Content:

• Blogging Packages: A regularly updated blog is one of the most powerful tools in your marketing arsenal. A well-maintained blog allows you to demonstrate your expertise, share valuable tips and advice, and build relationships with potential clients. The more frequently you update your blog, the better. Therefore, we offer a variety of blog packages to fit your needs.

• Search Engine Optimized (SEO) Sales Copy. Effective copywriting means the difference between selling your products or services online – and not. Crafting great sales copy is a bit of an art form and requires a combination of knowing who your target audience is, conducting market research, and leveraging the power of words to move your audience to the desired next step.

• Company-Specific Web Content: These pages are unique to your individual company and include the home page, “about us” page, FAQ sheets, and products/services pages. Although these web pages are about your business, they are written with your ideal customers in mind. This means we consider your customers’ most pressing problems and concerns and then show how your company is uniquely qualified to address those issues.
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• Email Marketing Packages: Email marketing is a great way to build relationships with both potential and current customers. Email messages can be used to alert clients to special discounts, unadvertised specials and bonus offers. Or, you can use an auto-delivered sequence of messages (known as an autoresponder) to educate your customers about a topic of interest to them. (For example, a Realtor might send a 10-part series title “How to Get Top Dollar for Your Home in a Tight Market”). Truly a “Set It and Forget It” marketing strategy!